Tile Acquired After AirTags Popularized Location-Tracking

tile tracker

Photo: tiles

Tile, which has dominated the Bluetooth trackers market for years, is said to be acquired by family location sharing service Life360 in a $205 million deal.

The acquisition comes as Tile faces increasing competition from some of the biggest tech companies, including Apple, Samsung, Amazon and Google.

Those led alternatives Apple’s AirTag, owed a debt to Tile, whose relatively modest assets stemmed from a successful crowdfunding campaign in 2013. Within a few years, Tile’s small Bluetooth trackers were being sold by major retailers and marketed as a way to protect valuables, and to track pets. , and prevent forgetful people from wasting time searching for lost things.

Tile has expanded its line of tracking products over the years and introduced a $30-per-year subscription service called Tile Premium, which gives users battery replacements and smart alerts, among other advanced features. In addition to standalone trackers, Tile has integrated its technology into more than a million third-party devices, from phones and laptops to dog collars.

As far as Tile’s success over the years, growing competition from tech giants like Apple and Samsung has shaken up the space. Samsung got into the scene first with its Galaxy SmartTag, but it’s Apple and the $29 AirTag that got people tracking. AirTags uses Bluetooth tracking similar to Tile but adds more accurate location services by tapping on an iPhone Ultra-wide segment.

Another advantage that Apple has over its competitors is the extensive Find My network. When one of the nearly one billion devices connected to Find My approach a misplaced AirTag, the service passes its last address to the appropriate AirTag owner. The tile is based on a similar grid, But 35 million users or so pale Compared to the 1 billion people helping track down lost AirTags.

While the location information sent to AirTag owners is anonymized and encrypted, these little trackers have put Apple in hot water to enable abusers to track others without their consent. There are measures in place to prevent unwanted tracking, But in our testswe found They don’t do enough to alert users when a card is inadvertently placed in a bag, pocket, or car.

tile tracker

Photo: tiles

Life360, Tile buyers, is a family security app with a subscription service that allows family members to track each other’s movements, add fault detection, online privacy monitoring, and emergency assistance. Life360 was created after Hurricane Katrina, and is used by 31 million people, according to the company.

By purchasing Tile, Life360 will welcome new subscribers, increasing its total paid base to 1.6 million. Tiles isn’t alone in helping Life360’s growth; The company kicked off its buying spree with the purchase of Jiobit, which makes cellular trackers for pets and children. Life360 is buying brands to expand into more categories so people can use its service to track or find just about anything.

One cannot help but wonder what impact Apple had after introducing the popular AirTag tracker earlier this year. Life360 said Apple has raised a flag on what was previously known as the Tile District Competition welcome. Chris Hals, co-founder and CEO of Life360, immediately admitted The elephant in room, write in Blog post, “…we believe the launch of Apple AirTags is the turning point as the site will be enabled for all the devices you care about.”

He goes on to compare the emergence of AirTags to the release of AirPods, which were already popular with wireless earbuds years after the first products hit the scene.

“From our own experience pioneering the location sharing category (we were the first ever location-sharing app on the market), we’ve seen how the launch of Find My Friends made our category prevalent — we had triple-digit growth rates after Apple entered our space,” Hals wrote.

The Tile acquisition is expected to be completed in the first quarter of 2022. Tile will continue to operate independently with the same team and under the same brand.


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